Table 5 Detailed measurement items of dependent variable

Variable	Measurement item		Previous researcher
Intention to adopt big data in Real Estate area (M)	Considering big data adoption	M1	Bakos & Treacy(1986) Johnston & Carrico(1988) Elizabeth & Michael(2004) Sharma et al.(2007)
	Has established a human resources plan (education, training, recruitment) for the adoption and utilization of big data	M2
	Has established an informatization plan for big data adoption	M3